Visionare Unternehmensfuhrung

Visionare Unternehmensfuhrung
Subtitle: Grundlagen, Erfolgsfaktoren, Perspektiven
Authors:
Publisher: Gabler Verlag
EAN: 9783834939104
ISBN: 3834939102
Categories: Business Strategy | Management and Management Techniques |

Die Autorin untersucht (siehe auch Einleitungskapitel, angehängt) mit Hilfe der einschlägigen Literatur, persönlicher Erfahrungen in ihrer Arbeit als Personalberaterin (Partnerin bei NeumanNPartners) und aufgrund von zehn Tiefeninterviews mit den Spitzen der deutschen Wirtschaft, die entsprechend verarbeitet werden, was visionäre Unternehmensführung ist und was nicht. Sie erläutert die Notwendigkeit von und die Ansprüche an tragfähige Visionen, die es schaffen, dass ein Unternehmen sich schnellt weiter entwickelt, dass Mitarbeiter Veränderungen als Chance und Herausforderung sehen und nicht als den Anfang vom Ende, dass die Erneuerungskraft des Unternehmens auf den Markt ausstrahlt – kurz, dass das Unternehmen mehr Erfolg hat als bis dahin. ?


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