Consumer-Brand Relationships

Consumer-Brand Relationships
Subtitle: Konzeption, Messung Und Konsequenzen Emotionaler Markenbindung
Authors:
Publisher: Gabler Verlag
EAN: 9783834938978
ISBN: 3834938971
Categories: Sales and Marketing | Market Research |

​Ein wesentliches Ziel des heutigen Marketing ist es, Marken nicht nur in den Köpfen von Konsumenten zu positionieren, sondern diese auch in den Herzen zu verankern. Die Praxis kommt dieser Herausforderung durch die Emotionalisierung von Consumer-Brand Relationships nach. Daniel Heinrich untersucht das Phänomen empirisch und legt offen, wie Unternehmen einen Return on Emotion erzielen können.


  Loading Prices ...

New Copies of 'Consumer-Brand Relationships'

Site In Stock * In Store
Pickup **
Price
(in site currency)
Postage *! Total
(in site currency)
$NZD Total
Apress - ? -
AbeBooks - ? -
Amazon US - ? -
Better World Books - ? -
Blackwells - ? -
Wordery - ? -
Academy Book Company - ? -
AllTextBooks.NZ - ? -
FishpondNZ - ? -
The Nile - ? -
Paper Plus - ? -
Touchwood Books - ? -
UniBooks - ? -
Whitcoulls - ? -
The Warehouse (Online) - ? -
UsedBooks - ? -
UBIQ - ? -
UnityBooks - ? -

Used Copies of 'Consumer-Brand Relationships'

Site In Stock * In Store
Pickup **
Price
(in site currency)
Postage *! Total
(in site currency)
$ Total

I searched but couldn't find "Consumer-Brand Relationships" by Daniel Heinrich in these sites:
The Book Depository,

Pricing:
The prices shown above may have changed since the time they were updated.
The actual price of the product on the seller’s site at the time of purchase will govern the sale.
It is not technically possible for many of the prices displayed above to be updated in real-time.

* In Stock:
Y = has stock in bookstore or warehouse.
N = No stock, but the Publisher's warehouse has stock, or can to order in.
? = Site does not display availabilty, or I've just been too lazy to work it out.

** In Store Pickup:
Y = has a store. And you can go there to pick up this book if you want to.
N = No, you cannot go to our store to get this. We must post it to you. We may not even have a store.
? = Do we have stores?

*! Postage:
Postage is based on single book sale, delivered to a New Zealand address.
Buying multiple books may reduce your postage costs.


Disclaimer

While I have tried my best, there is no guarantee that the data shown on this site (book prices or postage) are accurate. Always check the prices and postage on the web site before making any purchase. Please also note that including a site in the search result does not indicate any endorsement by this site or its owner. I may not have ever brought a book from them. But no-one ever reads the small print, so I'm probably the only one who knows this.

Copyright (C) 2010 - 2020 Build And Deliver Pty Ltd . All rights reserved.
Hey Bro, Kiwis can compare book prices in NZ
G'day mate, compare book prices in the Australia
Namastē, Compare book prices in India
oei,Singaporeans can compare local book prices too!
Cor blimey, compare book prices in the UK