Der Neue Mobile-Commerce

Der Neue Mobile-Commerce
Subtitle: Erfolgsfaktoren Und Best Practices
Publisher: Gabler Verlag
EAN: 9783834931719
ISBN: 3834931713
Categories: Microeconomics | Domestic Trade | Management and Management Techniques | Sales and Marketing | Distributive Industries |

Mobile Commerce wird als Online-Kanal der Zukunft dargestellt, der insbesondere durch die rasante Verbreitung von Smartphones und Tablet-Computern getrieben wird und dem auch für die nächsten Jahre stürmische Wachstumsraten in Aussicht gestellt werden. Gerrit Heinemann beschreibt die Besonderheiten am modernen M-Commerce und wie er sich von den anderen Handelsformen unterscheidet. Er arbeitet die spezifischen Erfolgsfaktoren des M-Commerce heraus und belegt anhand von anerkannten Best Practices, wie sich erfolgreicher Mobile-Online-Handel darstellt und was die "lessons- learned" der letzten Jahre sind.

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