Measure What Matters

Measure What Matters
Subtitle: OKRs: The Simple Idea that Drives 10x Growth
Authors:
Publisher: Penguin Books Ltd
EAN: 9780241348482
ISBN: 024134848X
Categories: Econometrics | Business Strategy | Business Innovation | Entrepreneurship | Management Leadership and Motivation | Time Management | Organizational Theory and Behaviour | Small B |

Measure What Matters is a revolutionary approach to business that has been adopted by some of Silicon Valleys most successful startups. It is a movement that is behind the explosive growth of Intel, Google, Amazon and Uber and many more. Measure What Mattersis about using Objectives and Key Results (or OKRs) to make tough choices on business priorities. Its about communicating these objectives throughout the company from entry level to CEO and its about collecting timely, relevant data to track progress - to measure what matters. When Google first started out, its founders had amazing technology, entrepreneurial energy and sky-high ambition but no business plan. John Doerr taught them a proven approach to operating excellence that has helped them achieve greatness. He has since shared OKRs with more than fifty companies with outstanding success. In this book, Larry Page, Bill Gates, Bono, Sheryl Sandberg and many more explain how OKRs have helped them exceed all expectations and run their organisations with focus and agility.


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