market research


Decoded Decoded
The Science Behind Why We Buy
Author: Phil P. Barden
Publisher: John Wiley and Sons Inc
Format: Hardback
9781118345603, 1118345606
Market Research


What's Mine Is Yours What's Mine Is Yours
How Collaborative Consumption is Changing the Way We Live
Author: Rachel Botsman
Publisher: HarperCollins Publishers
Format: Paperback
9780007395910, 0007395914
Society & Social Sciences , Society & Culture: General , Consumerism , Business, Finance & Law , Macroeconomics , Macroeconomics , Business Strategy , Market Research ,


Buyology Buyology
How Everything We Believe About Why We Buy is Wrong
Author: Martin Lindstrom
Publisher: Cornerstone
Format: Paperback
9781847940131, 1847940137
Media Studies , Advertising & Society , Advertising , Market Research , Popular Psychology ,


The 22 Immutable Laws of Branding The 22 Immutable Laws of Branding
How to Build a Product or Service into a World-Class Brand
Author: Al Ries
Publisher: HarperCollins Publishers Inc
Format: Paperback
9780060007737, 0060007737
Research Methods: General , Business & Management , E commerce: Business Aspects , International Business , Sales & Marketing , Advertising , Market Research ,


Convivial Toolbox Convivial Toolbox
Generative Research for the Front End of Design
Author: Elizabeth B. N. Sanders
Publisher: BIS Publishers B.V.
Format: Paperback
9789063692841, 9063692846
Graphic Design


Competing Against Luck Competing Against Luck
The Story of Innovation and Customer Choice
Author: Clayton M. Christensen
Publisher: HarperCollins Publishers Inc
Format: Hardback
9780062435613, 0062435612
Business Innovation


The Attention Merchants The Attention Merchants
The Epic Struggle to Get Inside Our Heads
Author: Tim Wu
Publisher: ATLANTIC BOOKS
Format: Paperback
9781782394853, 1782394850
Society & Culture: General , Media Studies , Consumerism , E commerce: Business Aspects , Advertising , Market Research , Network Security ,


The Automatic Customer The Automatic Customer
Creating a Subscription Business in Any Industry
Author: John Warrillow
Publisher: Penguin Books Ltd
Format: Paperback
9780241247006, 0241247004
Business Strategy , Business Innovation , Entrepreneurship , Sales & Marketing , Market Research , Small Businesses & Self employed ,


Hooked Hooked
How to Build Habit-Forming Products
Author: Nir Eyal
Publisher: PORTFOLIO
Format: Hardback
9781591847786, 1591847788
Product Design , Psychology , Business Strategy , Entrepreneurship , Sales & Marketing , Market Research , Technical Design ,


Brainfluence Brainfluence
100 Ways to Persuade and Convince Consumers with Neuromarketing
Author: Roger Dooley
Publisher: John Wiley and Sons Inc
Format: Hardback
9781118113363, 1118113365
Sales & Marketing , Advertising , Market Research ,


Drunk Tank Pink Drunk Tank Pink
And Other Unexpected Forces That Shape How We Think, Feel, and Behave
Author: Adam Alter
Publisher: Penguin Books
Format: Paperback
9780143124931, 0143124935
Psychology


Obviously Awesome Obviously Awesome
How to Nail Product Positioning so Customers Get It, Buy It, Love It
Author: April Dunford
Publisher: Ambient Press
Format: Paperback
9781999023003, 1999023005
Sales & Marketing Management , Sales & Marketing , Market Research ,


The Hour Between Dog and Wolf The Hour Between Dog and Wolf
Risk-Taking, Gut Feelings and the Biology of Boom and Bust
Author: John Coates
Publisher: HarperCollins Publishers
Format: Paperback
9780007413522, 0007413521
Behavioural Economics , Behavioural Economics ,


Predictive Analytics Predictive Analytics
The Power to Predict Who Will Click, Buy, Lie, or Die
Author: Eric S. Siegel
Publisher: John Wiley and Sons Inc
Format: Paperback
9781119145677, 1119145678
Management & Management Techniques


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