Category: market research


influence influence
The Psychology of Persuasion
Author: Robert B. Cialdini
Publisher: HarperCollins Publishers Inc
Format: Paperback
9780061241895, 006124189X
Popular Psychology


Blue Ocean Strategy, Expanded Edition Blue Ocean Strategy, Expanded Edition
How to Create Uncontested Market Space and Make the Competition Irrelevant
Author: Renee A. Mauborgne
Publisher: Harvard Business School Publishing
Format: Hardback
9781625274496, 1625274491
Business Strategy


Nudge Nudge
Improving Decisions About Health, Wealth and Happiness
Author: Richard H. Thaler
Publisher: Penguin Putnam Inc
Format: Paperback
9780143115267, 014311526X
Popular Psychology


How Brands Grow How Brands Grow
What Marketers Don't Know
Author: Byron Sharp
Publisher: Oxford University Press Australia
Format: Hardback
9780195573565, 0195573560
Sales & Marketing


Crossing the Chasm, 3rd Edition Crossing the Chasm, 3rd Edition
Marketing and Selling Disruptive Products to Mainstream Customers
Author: Geoffrey A Moore
Publisher: HarperBusiness
Format: Paperback
9780062292988, 0062292986
Management & Management Techniques , Sales & Marketing , Market Research , Ownership & Organization Of Enterprises ,


How Brands Grow: Part 2 How Brands Grow: Part 2
Emerging Markets, Services, Durables, New and Luxury Brands
Author: Byron Sharp
Publisher: Oxford University Press Australia
Format: Hardback
9780195596267, 0195596269
Sales & Marketing


Contagious Contagious
Why Things Catch on
Author: Jonah Berger
Publisher: SIMON and SCHUSTER
Format: Paperback
9781451686586, 1451686587
Market Research


Why We Buy Why We Buy
The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Author: Paco Underhill
Publisher: SIMON and SCHUSTER
Format: Paperback
9781416595243, 1416595244
Business Strategy


The Upside of Irrationality The Upside of Irrationality
The Unexpected Benefits of Defying Logic at Work and Home
Author: Dr Dan Ariely
Publisher: Harper
Format: Paperback
9780062086440, 0062086448
Probability & Statistics


Payoff Payoff
The Hidden Logic That Shapes Our Motivations
Author: Dan Ariely
Publisher: Simon and Schuster Ltd
Format: Hardback
9781471156076, 1471156079
Popular Psychology


Hacking Growth Hacking Growth
How Today's Fastest-Growing Companies Drive Breakout Success
Author: Morgan Brown
Publisher: Ebury Publishing
Format: Paperback
9780753545379, 0753545373
Advice On Careers & Achieving Success


The Hacking of the American Mind The Hacking of the American Mind
The Science Behind the Corporate Takeover of Our Bodies and Brains
Author: Robert H Lustig
Publisher: Avery Publishing Group
Format: Hardback
9781101982587, 1101982586
Neurosciences


Think Like a Freak Think Like a Freak
Secrets of the Rogue Economist
Author: Steven D. Levitt
Publisher: Penguin Books Ltd
Format: Paperback
9780141980072, 0141980079
Popular Psychology


Mapping Experiences Mapping Experiences
A Complete Guide to Creating Value Through Journeys, Blueprints, and Diagrams
Author: James Kalbach
Publisher: OReilly Media Inc USA
Format: Paperback
9781491923535, 1491923539
Systems Analysis & Design


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